Brand Strategy And Design For Small Businesses Course

 Brand Strategy And Design For Small Businesses Course

Course Description

Brand Strategy And Design For Small Businesses Course22 Videos Brand Strategy And Design For Small Businesses Course2.0 Hours

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Course Syllabus

The Purpose of a Target Audience

1. The Purpose of a Target Audience (4:06)
2. Researching Your Target Audience (8:00)
3. Creating the Target Audience Persona (10:06)

What is a Brand Story

1. What is a Brand Story- Why do I need it (3:47)
2. Brand Story Case Studies (6:27)
3. Creating a Brand Story (2:22)

What is a USP

1. What is the USP (3:49)
2. Brand Matrix Creation (3:21)
3. Creating the USP (13:33)
4. Successful USPs Case Studies (11:36)
5. Testing the USP (6:12)

And more syllabus for this course

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